● current role · 2022 — Present
Platformz
Chief Executive Officer
Platformz.us — multi-tenant commerce platform (100% owned by FUR4)
A multi-tenant, enterprise-class commerce platform and agency powering consumer brands (pet, sports, and more). Inventor and principal designer of the underlying architecture, with patent filings prepared.
⊕ The mandate
- Designed the macro topology: React/Next, Magento 2, Strapi, GraphQL APIs, AWS, CloudFront/MediaConvert, Cloudflare
- Built tenantized portals (Customer, Dealer, Referral, Promo, Branding, Owner) with API micro-gateways
- Governance via Confluence system maps (Infra & Software Layers 0–7) and HubSpot CRM as the GTM source of truth
- Engineering ops: Jira/Bitbucket CI/CD, feature-flagged releases, AI-assisted code reviews, weekly audits
⚔ The hard problem
Designing one architecture that drops new brands and sites into the same paid multi-tenant infrastructure — component-isolated, secure, and ready for roll-ups and acquisitions.
◆ Outcomes
- Modular multi-tenant platform powering FUR4, Rockerz, and other verticals
- Patent filings: tenant isolation, portal orchestration, micro-gateway API routing
- An agency + platform that compounds equity across brands
⚙ Focus areas
- React/Next
- Magento 2
- Strapi
- GraphQL
- AWS
- Cloudflare
- HubSpot